Start with the client’s actual goal
Before you buy Instagram views for a client, ask what the client expects the purchase to do. Write the answer in one sentence. A request for a stated number of views is different from a request for customers, followers or sales. Do not turn a sales goal into a view-count promise simply because a views package is easy to order.
ViewMoro offers views for one public Instagram Reel or video post per order. Its service policy excludes likes, comments, followers, sales and guaranteed viewer location. Use the current service policy as the starting point. If the client needs a result outside that scope, stop and discuss the right work before asking for payment approval.
Get a clear answer from the post owner
A public post can be opened by other people, but that does not tell you whether its owner wants a views order. Ask the person responsible for the post before spending money on it. For a client project, keep a written approval that names the post and the proposed purchase. This is a recommended work process, not a claim that a message settles every legal or platform question.
Ask who can approve the purchase. The person who sends you a link may be a designer, assistant or collaborator rather than the budget owner. If responsibility is unclear, ask the client to identify the approver. Do not treat silence, a shared password or access to a social account as purchase approval.
Use one short purchase brief
Download the blank client purchase-approval worksheet. It is a CSV (a plain table file that a spreadsheet app can open). Make a private copy for the job. The file contains headings only, with no customer information, sample payment or made-up campaign results.
Complete the post link, post-owner label, requested quantity, current quoted total, approver, approval time and reporting plan. A label such as “client account owner” can be enough in a shared planning copy; keep unnecessary personal details elsewhere. The worksheet does not place an order or grant access to Instagram. It gives both sides one record to review before somebody opens the real checkout.
Confirm the exact Reel, not just the account
Ask the client to open the intended Reel or video post and send its direct link. Open that link yourself and compare the content with the brief. Check the account, opening shot, description and offer. Two posts from the same account can look similar, especially when a team publishes several versions of a campaign.
A profile link identifies an account rather than the specific post being ordered. The ViewMoro ordering guide explains the post-level flow. Record which live version was approved. If the post is still being replaced, edited or reviewed, wait until the team has agreed on the version. Do not silently substitute a different Reel after the client approves.
Write the inclusions and exclusions beside the quantity
A number without a definition can lead to a poor handoff. Write “views for this public Reel or video post” beside the quantity. Then list what the order does not include. This keeps the approval focused on the actual deliverable rather than on the outcome the client hopes will follow.
For example, a client might want more enquiries. That is a separate business outcome requiring separate evidence. Do not write “views and likely customers” into the brief. Use the questions to ask before buying views when a sales message makes broader claims. If you cannot explain a claim with a reliable source, leave it out of the purchase request instead of repeating it as a fact.
Separate the supplier total from your own fee
Show the amount charged for the views order separately from any creative, reporting or management fee you charge the client. Combining them into one unexplained figure makes later approval and recordkeeping harder. The client should be able to see what each amount pays for without having to guess.
Check the current ViewMoro price and quantity before asking for approval. A saved quote is a planning record, not permission to ignore a changed checkout total. If the payable amount changes, return to the approver before paying. The blank worksheet leaves the amount empty on purpose. It does not assume a discount, a tax treatment, an invoice format or a future price.
Agree who pays and who receives order updates
The client, an agency or a named staff member may pay. Decide this before entering the order. Also agree who will keep the order reference and answer a support question. The payer and post owner can be different people, so do not assume a bank payment record tells the whole team which Reel was ordered.
The current review form asks for a WhatsApp contact number and makes email optional. The required contact number does not make WhatsApp the normal payment route. Keep the chosen contact details in the actual order flow and restrict unnecessary copies. A planning sheet can name the contact role without publishing the person’s phone number. Read the privacy information before passing client details to a merchant.
Make approval specific enough to use
A useful approval repeats the post, quantity, maximum payable amount and person allowed to continue. It should also confirm that the approver has seen the service scope and relevant order terms. Avoid a vague message such as “do the growth work” when several different purchases are possible.
One simple request is: “Please confirm this post link, this view quantity and the current total before I place the order.” Add the actual details privately. Leave a place for the approver’s response and time. Do not copy a client’s signature or fabricate approval to complete the form. If approval is withdrawn before payment, stop the purchase. A completed worksheet is useful only when its entries reflect what the people actually agreed.
Recheck if the campaign changes
Approval can become out of date. A sale may end, a product may become unavailable or a client may replace the Reel. Before payment, compare the current post and total with the approved brief. Record a new decision when an important detail changes rather than relying on the old message.
Agree on pause conditions in advance. These might include the wrong public link, an unclear approver, a changed amount or an offer that is no longer accurate. Do not turn those examples into new promises about delivery speed. If a campaign has a hard closing time, read the current delivery information and decide whether the uncertainty fits the job. Permission to order is not a guarantee that every business deadline can be met.
Review the terms before authorising payment
Ask the approver to read the refund policy before the purchase. The published ViewMoro policy provides an exception for non-delivery and says a change of mind does not qualify. Do not promise a client that an approved purchase can always be reversed later.
Keep the order review separate from the payment decision. Confirm that the post, quantity, contact details and total match the approved brief. Then use the current online payment flow. A screenshot of a bank debit is not the same as a confirmed merchant order. If the site or app shows an unresolved payment state, keep the existing records and investigate that attempt before starting another purchase for the same post.
Keep one order record after payment
Once an order exists, attach its reference to the private brief. A reference is the label that lets the merchant identify the order. Keep it with the approved post and quantity so another team member can understand the purchase without searching through several chats.
Use the per-Reel order tracking sheet when a client has several purchases. Give each actual order its own row. A single campaign can contain different posts, payment attempts and delivery states. Do not merge those into one “paid” checkbox. When handing the job to another person, identify open questions and the next action, rather than implying that payment confirmation proves the views have finished arriving.
Agree how the purchase will appear in the report
Tell the client how purchased activity will be described before the final report is due. Keep the ordered quantity, observed view-count change and business results in separate fields. Each statement needs its own evidence. A merchant order can establish what was purchased; it cannot identify every viewer or prove that the client gained customers.
A simple report can say which post was ordered, what quantity was purchased and which order state was recorded at a stated time. It can then show observed account or business results separately. Do not label purchased activity as an independent audience recommendation. If the client asks for a stronger claim than the evidence supports, explain the limit and leave the unsupported claim out.
Share a useful record without exposing private details
The person approving a campaign usually needs the post, scope, total and decision. They may not need another employee’s full payment record, contact list or bank details. Share the smallest useful version of the brief with each person. Keep payment evidence and private order links in a restricted work area rather than a public article, portfolio or social post.
Google’s Analytics guidance says personal information should not appear in page addresses, titles or user-entered data sent to its reporting system. That is a reason to keep client contact details out of public campaign links and tracking labels. This worksheet does not require you to send its contents to Google or any other analytics service. Keep records only where the responsible people can access them.
Use a final go-or-wait check
Before continuing, ask: Is this the right public post? Has its owner agreed? Is the approver clear? Does the purchase fit the client’s actual goal? Does the quantity and payable total match the approval? Are the order terms understood? Does somebody own the follow-up record?
If one answer is missing, wait and resolve it. The purpose of the brief is to prevent a wrong purchase, not to make every campaign end in an order. If the service fits, return to the current price form with a fresh post link and continue through the review and payment steps. Keep the completed private brief for the client handoff, and use a new approval when a later purchase changes the agreed scope.
Frequently asked questions
Can I buy views for a client just because their Reel is public?
A public link establishes access, not the client’s purchase decision. Ask the responsible post owner or authorised client approver to agree to the exact link, scope, quantity and current total before you spend.
Does the approval worksheet place an order?
No. It is a blank private planning table. Use the actual order form after the relevant people approve. The file does not submit a post, verify a payment or grant access to an Instagram account.
Should I ask the client for their Instagram password?
No. ViewMoro’s published post-link service does not require an Instagram password or login code. Keep account access separate from the purchase and do not put secret codes into a planning worksheet.